Instagram has slowly risen through the ranks and become one of the most widely-used social media platforms today. According to a 2018 report by Statistica, there are around one billion users in Instagram. Hence, like Facebook and Twitter, it’s now an excellent platform for marketers all over the world.
However, you must know that Instagram is a different beast from the likes of Facebook. Strategies made for the latter may not work for the former and vice versa. Hence, it is very important to analyse the platform and see how to best use it to promote your brand and business. Lucky for you, we’ve compiled some excellent tips that will help you get started:
Write a Great Bio
Your bio is your chance to make a great first impression on potential customers. It’s your chance to tell your customers who you are and what separates you from your competitors. But how do you do this with just 150 characters?
We recommend looking at the bios of some of your favourite brands for inspiration. For example, Nike’s single line bio ‘if you have a body, then you are an athlete’ really sets them apart from anyone else. You immediately get the sense that they’re a sporty brand and there’s a very inspirational ambience about their choice of words.
If you want to come up with a similarly great bio, do the following:
- Write a paragraph about what makes your business great and then try to summarize it into a single line.
- Pick out adjectives that best describe your brand’s identity and uniqueness.
- Think about your bio as a sales pitch to your customers.
Aim for Visual Consistency
LinkedIn is the platform for lengthy blog posts, Pinterest for creative ideas and themes, and Twitter for clever, short messages. Instagram is quite different because it’s all about the visual experience and in order for you to build a strong brand on the platform, you need to make sure that you keep it consistent.
How do you achieve consistency? It could be as simple as using the same filter or sticking to similar colour palettes. The more you do this, the more customers will begin to associate your brand with a strong visual identity that sets you apart from your competitors.
Influencers are users that promote products or services to their followers for a price. Influencers are great for a number of reasons:
- They’re trusted and are authority figures within their circles.
- They allow you to reach a large audience at once.
- It can be develop into a great mutually beneficial business relationship.
If you’re not sure how to go about finding a good influencer, we recommend hiring the services of the best Instagram advertising agency Melbourne has to offer.
Be Smart about Hashtag Use
Hashtags are great because they allow people to find your content more easily. However, you should take care to use them properly. Just because a hashtag is popular doesn’t mean that you have to use it on your posts. This is especially true if it is neither relevant to the content or to the brand. Don’t dump too many hashtags into each post either. We recommend using two or three great ones instead of multitude of mediocre ones.
And there you have it – four great tips to help you succeed with Instagram marketing!