With low conversion rates being the norm across all industries, the only way your business is going to beat your competition is by gaining more customers. Most businesses are lucky if they get a 5% conversion rate. That means if a 100 people visit your website, you can count yourself lucky if 5 of then become customers.
By that logic, the best way to gain more customers is to drive more traffic to your website in the website. There are several ways to do this and in this article, we’re going to be taking a look at few of the most effective ones:
Optimize Your Website for Mobile
Nowadays, people do most of their internet browsing and shopping on their phones. Hence, if you haven’t optimized your website to provide seamless smartphone navigation, then you won’t connect with the large majority of acquirable customers.
From simple browsing to the checking out, your website needs to provide an excellent mobile experience. Fortunately, most modern website platforms make this quite easy to do.
Improve Your SEO Ranking
Search Engine Optimization (or SEO), as the name implies, is the process of improving your business’ visibility on search engines. The basic idea is to rank your business at the top of the search results, when customers use relevant keywords or phrases in their queries. For example, if you own a local café, you’d want your website to appear when customers search for things like ‘cafes in Melbourne’ or ‘where to eat in Melbourne’.
SEO can be quite challenging at first. That’s why we highly recommend that you get in touch with the best SEO Company Melbourne has to offer, and learn what must be done to improve your website’s ranking.
Improve Your Website’s Performance
Sometimes the problem could be your website itself. Search engines like Google tend to penalize low-quality websites. This includes sites that are slower because search engines know that visitors don’t like to stay on pages that take a long time to load.
To put things into perspective, here are two supporting facts from a scientific study published back in 2004. The study was focused on tolerable waiting times for websites to load:
- Almost half of the users involved in the study expected websites to load in less than 2 seconds.
- 67% of users exited a website if it took longer than 3 seconds to load.
Engage In Content Marketing
This is a type of inbound marketing that gets potential customers to come to your website by providing them with value. For instance, imagine that your business sells socks that improve circulation. Instead of just shoving this product in the faces of people who may or may not be interested, you can write a few blog articles about ways to improve circulation in your legs and publish them on your website.
This way, people who have this problem may stumble across these articles and find helpful information. As a result, you’ve earned their trust as an expert on the topic and now you can slowly start to nurture this relationship into a profitable one.
The key to earning more is to bring in more customers. There are several ways to do this including improving your website’s performance and visibility, and putting out useful content that solves customer’s problems.