A designer Q&A event can be highly beneficial to both budding and reputed designers because it helps connect them to the public. It takes place in a more intimate setting that gives people the opportunity to get a glimpse into the high-end world of fashion design and fall in love with it. Designers get to open up on their thoughts and inspirations and the event is essentially a spotlight for them and their creations. Do it right and you can get a lot of positive publicity out of it so here’s how you can plan a successful fashion designer Q&A event.
Picking an appropriate venue according to the clientele you’re inviting is incredibly important. Usually, a lounge or private room would help create a better environment for networking. When considering the venue, you also need to think about whether your seating arrangements, as well as your technological needs, can be met. At the event there will likely be a lot of smartphones out documenting the whole thing so you’ll want lighting to be great as well. A fashion event space hire on Chapel Street might just suit your needs.
Food and Drinks
These refreshments can easily end up staining a dress or smearing on faces if they’re too messy and sticky to eat. This could potentially ruin your event photos, which you need to be spot on if you want to market it as a success. So instead of cumbersome and teeth-staining foods, go for light refreshments that can just be popped into the mouth without a hassle. You can even include the designer logo onto the napkins if you want to work on your branding at the same time.
Your pieces should be easy to touch and peruse. Other than setting up small racks or folding clothes, you can use fashion models to display pieces. This would be a far more creative method of displaying your work. A presentation would also help to introduce a new collection and you can include behind-the-scenes footage of the photo-shoot. Lastly, you can put up interesting information you might have about individual pieces so people can better understand the effort that went into it.
Making use of local influencers in the area is a great way to get more exposure to your pieces. You can find an influential figure to host the event or even partner with a magazine to host an exclusive event in the area for a new collection. By making use of their reach, you’ll definitely be setting yourself up for success.
Social media presence is a great way to promote your event or keep people who can’t attend engaged in their very own homes. Encourage all your guests to upload photos and videos of the event using a specific event hashtag. Create a build-up to the event beforehand and engage your guests by asking them various questions.
These are the best ways you can go about planning a successful designer Q&A event. The only remaining tip would be to prepare yourself for any sort of questions people might ask you. It would help to hold a few practice sessions.